Belle backless maxi dress
Belle™ Elegant Backless Maxi Dress
The Second Look — covered at the front, open at the back · covered front, open back
★★★★★ 4.8 · 312 reviews · 1,940 shipped this season
Mary, 41★★★★★
“I'm 5'10 and he took the L. It fit. I finally know what to wear to actually get compliments.”
✓So comfortable she'll forget she's wearing it — he won't
✓Adjustable open back — exactly as low as she wants
✓Not see-through — lined, wearable anywhere
✓No zip, no styling needed — on in a second
✓From home to the beach to dinner, same dress

Choose your bundle

Take two, pay for one. Each dress gets its own length, size and colour.

✓Gift box, ribbon, tissue paper
✓Your message, handwritten on a card
✓100 real rose petals — dried, sealed in a pouch
✓Plain outer box — no prices, nothing gives it away
Your message
92 / 200
Total 2 dresses · £22.45 each £44.90
Long · M · Burgundy Red + Black
Order before 4pm today — arrives soon
4.8 / 5312 verified reviews
1,940shipped this season
Freesize exchange, no return post
100 daysto change her mind
XS – XXXLevery size, same price
Why this dress

She walks in covered. She turns around covered in nothing but light.

Most “sexy” dresses make her decide, at the door, whether she's brave enough. This one doesn't. The front is modest enough for her mother's kitchen. The back is the part he wasn't expecting.

The front
The frontNothing to explain. Nothing to tug at.
The back
The backOpen and scooped. One tie adjusts how far it falls — her call.
Sizing

Guessing her size is not a risk here.

The cut is loose and gathered — it forgives a size in either direction, which is exactly why it works as a gift. And if the guess is wrong, we fix it without her ever going to a post office.

XSSMLXLXXLXXXL
✓ Free size exchange — she posts nothing back

Tell us the size that fits. We send it. She keeps or bins the first one. No return label, no queue, no awkward conversation about why you got it wrong.

Size UK Bust Length (long) Length (short)
XS 6 80–86 cm 138 cm 92 cm
S 8 86–92 cm 140 cm 94 cm
M 10–12 92–99 cm 142 cm 96 cm
L 14 99–107 cm 144 cm 98 cm
XL 16 107–115 cm 146 cm 100 cm
XXL 18 115–124 cm 148 cm 102 cm
XXXL 20 124–133 cm 150 cm 104 cm

Model is 5'5" (165 cm), 143 lb, wearing a size S. Long falls to the ankle. Short hits just above the knee. Same fabric, same adjustable back on both.

One dress, all summer

Bought for one night. Worn for the whole season.

At home, at 7am

No makeup, no hairstyling, bare feet. She slips it on and that's the whole decision made.

Out, at 1pm

Sandals and a basket and it reads as considered. Nothing about it looks like it was easy.

Dinner, at 9pm

Same dress, earrings on. This is the one he'll remember — and she didn't change a thing.

Buying it for her

Three quiet ways this stops being “a parcel”.

Tick “Make it a gift” when you order — £10, and it arrives finished. You hand it over. That's your only job.

  • 1
    A card, in real handwritingYou type the words. Someone writes them out by hand and slips it in the box. Not sure what to say — pick a tone and we'll draft it for you.
  • 2
    Box, ribbon, 100 real rose petalsDried, sealed in a pouch. She opens the lid onto them.
  • 3
    Plain outer packaging, no prices anywhereNothing on the label gives it away before you do — including what it cost.
If it's for an occasion
Order before 4pm and it's with you this week. Every gift order ships tracked, and we'll email you the moment it's out for delivery — so you know before she does.
4.8 / 5 · 312 reviews

What happened when she turned around.

★★★★★
My husband ordered it. He never gets this right.

He got the size from a dress in my wardrobe and it still fits better than things I choose myself. I wore it to dinner and he didn't stop looking at me. That hasn't happened in a while.

✓ VerifiedEmma R. · 12 Jul5'6" · wears 12 · took M
★★★★★
Ordered XXL expecting the usual disappointment

Most brands stop at XL or the XXL is an XL with a different label. This actually fits across the hips and the back still sits where it's meant to. I ordered the second in navy.

✓ VerifiedJohanne P. · 8 Jul5'4" · wears 18 · took XXL
★★★★★
Got the size wrong. Sorted in four days.

Bought M for my wife, should have been L. Messaged them, the L arrived Thursday, I didn't have to post anything back. She still doesn't know I got it wrong the first time.

✓ VerifiedDaniel K. · 3 JulExchanged M → L

The things people ask before buying

I don't know her size. What do I do?–
Pick the size she'd normally buy in a high-street shop and don't overthink it — the cut is loose and gathered, so it works a size either way. If it's still wrong, message us and we send the correct size free. She posts nothing back. Most people go one size up when they're unsure.
Is it see-through?+
No. The fabric is a lined weight that stays opaque in full daylight — including the white and the lighter colours. It's cut to be worn without a bra thanks to the open back, and nothing shows through from the front.
When will it arrive?+
Order before 4pm and it ships the same day, tracked. Most UK orders arrive within 3–5 working days — the exact date is shown above the Add to Cart button before you pay. You'll get the tracking link by email the moment it leaves.
What if she doesn't like it?+
You have 100 days. Wrong size — we send the right one free, nothing to post back. Wrong colour — same. And if it's simply not her, send it back for a full refund. No quibbling, no restocking fee.
What's it made of, and how do I wash it?+
A soft, breathable woven blend with a natural drape — light enough for heat, substantial enough to stay opaque. Machine wash cold on gentle, hang to dry. It doesn't need ironing; the gathered cut is designed to fall straight out of the wash.
Will she be able to tell it was a gift order?+
No. Gift orders ship in plain outer packaging with no prices anywhere — not on the box, not on the slip. Inside: the box, the ribbon, the petals and your handwritten card. The only clue it's from you is your name, where you chose to sign it.

Two dresses. One price. One reaction.

Free UK delivery · free size exchange · 100 days to change her mind

GET THE BELLE™ DRESS — £44.90
Order before 4pm today and it arrives this week